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User Centred Design (UCD) is an approach to technology development that ensures users are consulted during system design and testing.

UCD can improve the user's experience with the system by:
making it easier to operate and learn
increasing user satisfaction
improving user productivity
improving system effectiveness and efficiency
UCD can improve business for the product or service vendor by:
increased sales
improved product image in a competitive marketplace
decreased technology development costs
decreased user training and user support costs

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